Strong Search Engine Optimization services give you a relevant internet presence that attracts new patients to your practice. While this may seem adequate, especially if your site ranks well on Google and other search engines, you must also consider reputation management in today’s electronic world.
Do You Have an Accurate Online Reputation?
There is an old saying: “Happy patients whisper, but unhappy patients growl.” Nowhere is this truer than on the internet. Unsatisfied patients commonly use the internet and a multitude of online review sites to attack practices, physicians, and staff, often with ungrounded or exaggerated complaints.
For aesthetic medical practices, online reputations can make the difference between surviving and thriving in today’s economy. Even those people who have adequate financial resources for elective procedures are carefully considering their options in aesthetic practices. Unfortunately, even just one negative online review is enough to deter someone from choosing your practice, even if all other reviews are positive.
Online Reputation Management
In a media-driven world, almost all aesthetic patients will search online for reviews when selecting a physician in a cash pay, elective market. As you consider online reputation management, ask yourself these questions:
- Are you confident that anyone can Google your practice and find no negative reviews that drive them to another practice?
- Do you have the time to search the internet yourself to see what others are saying?
- If you do find a negative review, do you know how to address the review appropriately?
- Do you know how to remedy the effects of a negative online review?
Vision Consulting has the rare ability to implement a web strategy that not only drives traffic to your site, but also proactively manages your online reputation against malicious reviews. We are one of the few companies in the nation that not only understands how to protect your online reputation, but also repair it if your practice is the victim of negative reviews.