We develop a customized plan based off experience for your practice based on your pain points. Eric Wilson specializes in the business of aesthetic plastic surgery as well as other aesthetic specialties and brings a unique set of credentials to our clients. We have planned, built, and managed plastic surgery practices in highly competitive environments. We have owned and operated ambulatory surgery centers and know the unique challenges of sound business principles with uncompromising clinical care. Additionally, we have extensive experience in the field of medical sales training and management.
A customized approach to consulting
“I started my solo plastic surgery practice in 2018 with no background in business or anything related to running and managing a practice. Eric has been instrumental to our practice growth and success. We have made monumental strides, built our brand, and increased revenue significantly due to Eric’s direct involvement. I highly recommend Eric to anyone considering a practice consultant.”
Paul N. Afrooz, MD
Diplomate, American Board of Plastic Surgery
“Over the past 18 months, Eric has allowed me to take the guesswork out of marketing strategies, staffing and optimizing our office flow. He has assumed responsibility for the vetting of new hires, including ad placement, and a rigorous and very personalized pre-screening process. Eric’s uncanny ability to negotiate contracts with vendors, establish compensation plans for commissioned based staff members, as well as conduct monthly performance reviews for key team members has been invaluable.”
Broc L. Pratt, MD
Bespoke Plastic Surgery
“Eric knows how to launch a practice. Period. When I first started working with him I was about 4 months from leaving another practice as an associate and was on track to hit about 500K in annual revenue. In less than 6 months Eric had re-evaluated my marketing partners, made staff changes to put a different staff member in place as my full-time patient coordinator, and implemented a CRM to increase lead conversion. We haven’t reached our 1 year anniversary and my practice is on track to exceed 2.5 million in the next 12 months. Hiring Eric Wilson was the best decision I could have made for my practice.”
Christopher Balinger MD
Houston Plastic Surgery Associates
“It is my pleasure to recommend Eric Wilson as a consultant. When he started working for us, our practice was 15% cosmetic and we needed to grow the cosmetic portion of our business. Eric analyzed our cosmetic team, recognized its weaknesses, and recreated our entire cosmetic sales effort. Eric installed a system that focuses on prospective cosmetic patients from the first contact with our practice, through the postoperative period. Eric created an efficient, streamlined system with key performance indicators allowing us to monitor the effectiveness of our advertising efforts, employee performance, and revenue. The result was an 85% increase in our cosmetic revenue and a 65% cosmetic, 35% reconstructive patient mix. Eric is personable, always available, and works well with our staff.”
Lewis Ladocsi, M.D.
Richmond Plastic Surgeons
“Eric – I just wanted to say thank you for your input during our practice evaluation. I thought your suggestions for optimizing our growth were thoughtful and realistic and we are anxious to implement them. Having had interactions with other practice consultants in the past, your individualized approach was refreshing and certainly unexpected. Everyone in our office is excited about our ongoing relationship.”
Adam Lowenstein, MD, FACS
Montecito Plastic Surgery
Experience
is key
There are many consulting companies but few have the experience of acquiring, operating, and selling successful practices in an increasingly competitive market.
Why staffing
matters
No surgeon can make it alone. The hiring and training of a dynamic staff is essential not only to the success of the practice but the experience of the patient.
Patient Acquisition & Sales
Business suffers when there is no method for measuring the sales funnel or training staff on how to maximize conversions at every step of the sales process. That’s why creating a comprehensive, step-by-step plan for your practice is imperative.
A unique blend of experience
Our experience allows us to navigate the difficult channels of your business and implement game-changing strategies to help you grow. We gained our knowledge by making the same decisions you are facing right now, and we know what it takes to thrive in increasingly competitive environments. Let us alleviate the burden you are facing. Taking your needs into account, we offer consulting strategies that allow you to spend more time focusing on patients and less time trying to understand your business.
Clients
Let Us Help Your Business Grow
Strong, strategic practices will not only survive the current economic climate, but will emerge from it stronger and more agile. Those who fail to adjust their strategies and evaluate the way they do business will fall prey to these challenges.
The past 5 to 7 years have arguably been the most difficult for aesthetic practices since the mid 1990’s. Eric Wilson has helped every one of its clients grow during this time, most experiencing double digit growth.
AESTHETIC & PLASTIC SURGERY BUSINESS DEVELOPMENT
Take Your Practice to the next echelon
Whether your needs are specific to one aspect of your practice or you need a full-service implementation of an aesthetic strategy, we can help. Eric Wilson’s comprehensive list of solutions can be tailored to ensure you develop a thriving, cash-generating practice.
Contact us today to learn more about how we can help your practice achieve its aesthetic goals.
