Is Your Practice Growing?
Like other plastic surgery practices, your practice is experiencing declining or stagnant growth. Like so many other practices in your field, you may believe the economy is to blame. The truth is that practices just like yours are thriving. So what’s their secret? They are understanding and managing their “pain points”.
What Are “Pain Points” in Plastic Surgery Practices?
As the name implies, “pain points” are essentially key contributing factors that cause people to seek improvement or relief from discomfort. The concept of “pain points” is widely used within the areas of marketing, quality management, and other areas to improve aspects of any type of business. Understanding consumer “pain points” helps you motivate men and women to seek plastic surgery services while effectively addressing their “pain points” to make them want those services at your practice. Taken a step further, identifying your internal “pain points” keeps them engaged in your plastic surgery practice.
Finding the “Pain Points” of Your Practice
“Pain points” in any medical practice range from subtle to obvious. “Pain points” are those processes that make you, your staff, and your patients, well, crazy. The problem is that people often learn to live with discomfort or believe there is no other way to operate. The Vision Group is uniquely positioned to locate the “pain points” of your practice and implement strategies that improve your bottom line. During our evaluation, we look for “pain points” in the following places:
- New patient acquisition
- Interviewing, hiring, & training staff
- Payroll & staff compensation models
- Human Resources & operations ( manuals to staff evaluations )
- New product purchases and service offerings
- Internal Sales Models
- Location selection & lease negotiation
- Marketing & Lead Management
- EMR & IT Solutions
- Patient flow
- ASC accreditation
- Whatever makes running your practice difficult!
Looking Beyond Financial Investment
The good news about finding your “pain points” is that investing money in new technologies, additional staff, and other resources is not always the most effective approach. Often simple, low-cost improvements have the greatest impact on your bottom line. Should our evaluation determine that you do need to make a financial investment, you can feel confident that your practice will grow as a result.